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By Hinna Raja

welcome to the psyche of the underdog.

FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE

ALL THINGS BRAND CRTV + SOC!AL

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WINNER - EXCELLENCE IN PUBLISHED DESIGN.

CHECK OUT WHAT I'M LISTENING TO:

FAMILY TIESBABY KEEM + KENDRICK LAMAR

00:00 / 04:12

HOLIDAY CAMPAIGN

HOLIDAY CAMPAIGN

HINNA RAJA
BRAND STRATEGY PROFESSIONAL
SOCIAL MEDIA | CREATIVE | CONTENT

BRAND STRATEGY // SOCIAL MEDIA | CREATIVE | CONTENT

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For nearly a decade, I’ve been at the
intersection of social media, creative direction,
and content strategy, helping industry-dominating brands balance data-driven insights with creative intuition to not just chase numbers but to tell real stories that resonate with real people.

The future of strategy isn’t just about hitting KPIs—it’s about understanding human behavior, culture, and conversation. My expertise lies in bridging the gap between brand goals and cultural relevance, turning insights into scroll-stopping, conversation-driving content.

☆

PROFILE

CASE STUDIES

SPOTIFY!

01

Amplifying voices, celebrating culture. For Pride, we turned streaming insights into a bold, identity-affirming campaign that spotlighted LGBTQ+ artists and anthems —

fueling real engagement and cultural impact.

PEPSI!

02

From drink to cultural statement— we tapped into TikTok’s trend-driven fashion ecosystem to position Pepsi Max not just as a beverage --

but a lifestyle brand grounded in youth culture.

PUMA!

03

Today’s audiences don’t just want a sneaker; they want to know the story it tells and the world it belongs to.

By transforming sneakers into futuristic, dreamlike narratives, we positioned PUMA as more than just a brand—it became a building of worlds.

NOMINEE - BEST SOUND DESIGN.png

NOMINEE - SOCIAL IMPACT AWARD.png

LAUREL TEMPLATE5.png

WINNER - EXCELLENCE IN PUBLISHED DESIGN.

Clients + Recognition

more case
studies coming
soon!

or CHOOSE THE
PURPLE PILL
to explore the
rest of my
portfolio!

view CV

email me

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