By Hinna Raja
welcome to the psyche of the underdog.
FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE
. CREATIVE DIRECTOR . PRODUCER . DESIGNER . STORYTELLER . ACTIVIST. CREATOR .
CHECK OUT WHAT I'M LISTENING TO:
Project
SPOTIFY PRIDE 2021:
CLAIM YOUR SPACE
LEAD DESIGNER
ART DIRECTOR: JAMES SEE
MOTION DESIGN TEAM LED BY TABATHA ROCHE
The visual direction of PRIDE 2021 was inspired by the notion of quite literally — taking up space. Our Design team wanted the words and images of people within the community to take up as much space as possible. In motion, we visualized the push and pull of these elements to fluidly interact with each other just as we do in real life.
Project
SPOTIFY LEADERSHIP:
INTERNATIONAL PODCAST DAY
While longtime listeners know the magic of falling in podcast-love,
the feeling’s hard to explain to those who haven’t yet found “the one.”
So, Spotify is playing matchmaker - encouraging listeners to get out there and find something real.
Our design direction for International Podcast Day sought out to accomplish just that.
DESIGNER
+ DESIGNERS: CHIAKI SIAMONTE
ALICIA WOLF
DAVID LAZARO
Project
SPOTIFY EMPLOYER BRANDING:
MY DESK, MY HOME
Various drawings I completed for Spotify as a social initiative used across the board on socials. The initiative was a documentation of the world's transition to a WFH office format as a result of covid-19.
Every assignment I was given nothing but a photograph to work off of -- a photo often just taken on iPhone.
I then brought those images to life through illustration, primarily working off Illustrator and Photoshop.
LEAD DESIGNER
ART DIRECTOR: JAMES SEE
Project
SPOTIFY x STRAY KIDS:
IN生
Known for producing their own music and having a unique sound, Stray Kids (SKZ), are bold, unapologetic, and willing to stand up for what they believe in.
Their fandom, called STAYs, reflects this. The relationship between STAYs and SKZ is symbiotic, as STAY keeps SKZ grounded while they disrupt the industry and defy those who don’t think they’ll succeed.
On release day, fans are granted access to Stray Kids and Spotify’s “Virtual Access Festival,” a cross-platform experience that drops STAYs into the world of IN生.
LEAD DESIGNER
CREATIVE DIRECTOR: ABIGAIL FORCE
