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By Hinna Raja

welcome to the psyche of the underdog.

FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE

ALL THINGS BRAND CRTV + SOC!AL

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WINNER - EXCELLENCE IN PUBLISHED DESIGN.

CHECK OUT WHAT I'M LISTENING TO:

FAMILY TIESBABY KEEM + KENDRICK LAMAR

00:00 / 04:12

HOLIDAY CAMPAIGN

HOLIDAY CAMPAIGN

STRATEGY

SPOTIFY

Spotify Pride: a bold, identity-affirming campaign that spotlighted LGBTQ+ artists and anthems

PUMA

futuristic, dreamlike worlds built around
and inspired by Puma sneakers

PEPSI MAX

positioning Pepsi Max not just as a beverage -- but a lifestyle brand grounded in youth culture.

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