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By Hinna Raja
welcome to the psyche of the underdog.
FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE
ALL THINGS BRAND CRTV + SOC!AL
CHECK OUT WHAT I'M LISTENING TO:
FAMILY TIESBABY KEEM + KENDRICK LAMAR
00:00 / 04:12
HOLIDAY CAMPAIGN
HOLIDAY CAMPAIGN
BRAND STRATEGY // SOCIAL MEDIA | CREATIVE | CONTENT
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For nearly a decade, I’ve been at the
intersection of social media, creative direction,
and content strategy, helping industry-dominating brands balance data-driven insights with creative intuition to not just chase numbers but to tell real stories that resonate with real people.
The future of strategy isn’t just about hitting KPIs—it’s about understanding human behavior, culture, and conversation. My expertise lies in bridging the gap between brand goals and cultural relevance, turning insights into scroll-stopping, conversation-driving content.
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PROFILE
CASE STUDIES
CREATIVE CAMPAIGNS | CREATIVE STRATEGY CASE STUDIES
SPOTIFY
PEPSI
PUMA
XXX
CONCEPTS DECKS
SOCIAL CONTENT IDEAS | CONCEPTS DECKS
LEVI'S
PANASONIC
BEYOND YOGA
GOPRO
CREATIVE CAMPAIGNS | CONCEPTS DECKS
SPOTIFY
for Stray Kids
SONY MUSIC
for Central Cee + Halle Bailey
Clients + Recognition
more case
studies coming
soon!
to explore the rest of my portfolio ...
or choose the purple pill
view CV
email me
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