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By Hinna Raja
welcome to the psyche of the underdog.
FIRST GEN IMMIGRANT KID
SELF-TAUGHT MULTIDISCIPLINARY CREATIVE
ALL THINGS BRAND CRTV + SOC!AL
CHECK OUT WHAT I'M LISTENING TO:
FAMILY TIESBABY KEEM + KENDRICK LAMAR
00:00 / 04:12
HOLIDAY CAMPAIGN
HOLIDAY CAMPAIGN
SOCIAL MEDIA
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For nearly a decade, I’ve been at the
intersection of social media, creative direction,
and content strategy, helping industry-dominating brands balance data-driven insights with creative intuition to not just chase numbers but to tell real stories that resonate with real people.
The future of strategy isn’t just about hitting KPIs—it’s about understanding human behavior, culture, and conversation. My expertise lies in bridging the gap between brand goals and cultural relevance, turning insights into scroll-stopping, conversation-driving content.
☆
PROFILE
For nearly a decade, I’ve been at the
intersection of social media, creative direction,
and content strategy, helping industry-dominating brands balance data-driven insights with creative intuition to not just chase numbers but to tell real stories that resonate with real people.
The future of strategy isn’t just about hitting KPIs—it’s about understanding human behavior, culture, and conversation. My expertise lies in bridging the gap between brand goals and cultural relevance, turning insights into scroll-stopping, conversation-driving content.
☆
EXPLORE PROJECTS
cultural-forward strategies for brand campaigns
creator-partnered content for brand socials
content idea decks for brand socials
Clients + Recognition
more case
studies coming
soon!
to explore the rest of my portfolio ...
choose the purple pill
email me
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